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LIVE PROJECT Cambridge, UK Agency website

The site you’re on — hand-built, no framework.

ReitTech’s own marketing site: a framework-free static site on the brand system, shipping its own routing-accurate dev server, screenshot QA and SEO tooling. A little self-referential.

/ at a glance /

OwnerReitTech
LocationCambridge, UK
IndustryAI automation agency
TypeInternal automation
TimelineBuilt Mar–Jun 2026
StatusLive at reittech.co.uk

8

hand-built static HTML pages, no CMS or framework

Measured · internal

10

URLs published in the sitemap

Measured · internal

0

runtime frameworks or paid site-builder subscriptions

Measured · internal

9

git commits shipping the whole site + tooling

Measured · internal

/ the challenge /

A credible shopfront that reads as two real humans built this.

ReitTech needed a shopfront that doesn’t look like a faceless agency or a generic SaaS template, on a near-zero budget and without a CMS subscription. The brief was strict: a locked palette and type system, personality over jargon, GDPR/NDA reassurance on every key page, and no default-Tailwind look.

×A distinctive, on-brand site with no CMS cost and no framework lock-in
×Must read as real people — strict palette, type and tone, anti-generic
×Self-contained QA, SEO and hosting so it ships cheaply and fast

/ what we built /

A static site that carries its own QA and SEO.

01

Static site (index + 7 pages)

Hand-coded HTML with inline CSS/JS on a locked brand system — canvas hero, scroll reveals, count-up stats and marquee, no framework.

02

Node dev server

A zero-dependency server that mirrors Cloudflare’s extensionless routing so local previews match production exactly.

03

Puppeteer screenshot QA

Full-page headless screenshots that auto-scroll to trigger animations, for pixel-level design comparison rounds.

04

SEO head batch

An idempotent script that writes per-page titles, canonical, OG/Twitter tags and JSON-LD across all pages; sitemap and robots round it out.

05

Outreach engine

Deterministic Python lead sourcing from the Google Places API into a local SQLite database — no LLM in the loop.

06

n8n contact-form intake

A webhook workflow behind the contact forms — emails, tags by source page, honeypot spam rejection and a JS success state.

in-progress

How it runs

1

Design and copy locked in a single source-of-truth file

2

Pages hand-built as static HTML with inline CSS/JS

3

The dev server runs the site locally, mirroring Cloudflare routing

4

Screenshot QA captures full-page renders for visual comparison

5

The SEO script stamps meta, canonical, OG and JSON-LD

Deployed to Cloudflare, served live at reittech.co.uk

/ the moment it clicks /

The dev server was written to replicate Cloudflare’s extensionless static-asset routing exactly, so local previews resolve pages the same way production does — no surprises on deploy, despite there being no build step or framework at all.

/ tech stack /

Built to be owned.

HTML CSS Vanilla JavaScript Tailwind (CDN) Node.js Puppeteer Cloudflare Workers Python SQLite

Skills shown

Front-end build Framework-free static engineering Design-system implementation Technical SEO Screenshot / visual QA tooling Cloudflare deployment

/ the takeaway /

A framework-free static site plus a few small purpose-built scripts — a routing-accurate dev server, a screenshot QA pass and an idempotent SEO stamp — can ship a distinctive, on-brand, SEO-complete site with near-zero hosting cost and no vendor lock-in.

Proof: The live site at reittech.co.uk plus the git repo — index and pages, dev server, screenshot script, SEO batch, sitemap and robots.

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