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DEMO BUILD Cambridge, UK Bakery & Café

Multi-platform posting from five hours a week to five minutes.

A demo build: one photo and a single line become tailored, on-brand posts for Instagram, Facebook and X — written, formatted and scheduled automatically.

/ at a glance /

ClientMill Lane Bakery
LocationCambridge, UK
IndustryBakery & café
ScopeSocial automation
StatusDemo build

5 min

a week on social, down from 5 hrs

3

channels from a single upload

1

brand voice across every post

Zero

manual reformatting or copy-paste

/ the challenge /

One update, written three times — and it still felt flat.

Every new bake or special meant writing the same post again and again — reshaping it for Instagram, Facebook and X, hunting for hashtags, second-guessing the caption. And when the shop got busy, social was always the first thing to slip.

×The same update rewritten for every platform
×Captions that felt flat and rushed
×Posting slips whenever the shop gets busy

/ what we built /

One upload becomes three tailored posts.

01

AI Social Composer

Drop in a photo and a line about what’s fresh. The workflow writes a caption tuned to each channel — hashtags and emoji for Instagram, a warmer community tone for Facebook, something short and punchy for X — and formats each one to spec.

Every batch waits for a one-tap approval, so nothing goes out sounding off-brand. Approve, and all three posts are scheduled and published automatically.

The flow — under 30 seconds

1

Upload one photo & a line on what’s fresh

2

AI writes a caption tuned to each channel

3

Formatted to spec, hashtags added

4

Owner approves the batch in one tap

Scheduled & posted to all three channels

/ sample output /

One photo in. Three on-brand posts out.

Same bake, three platform-native captions — written and formatted automatically.

milllanebakery

Cambridge

INSTAGRAM

milllanebakery Fresh sourdough, straight from the oven 🥖 crackly crust, pillowy middle — usually gone by noon. #Cambridge #Sourdough #MillLaneBakery

Mill Lane Bakery

2h · Cambridge

FACEBOOK

This morning’s bake is in! 🍞 Our slow-proved sourdough is on the shelves now — pop in before lunch, it never hangs around for long. See you on Mill Lane.

LikeCommentShare

Mill Lane Bakery @milllane

now

X

Sourdough’s out. Crust like glass, crumb like a cloud. Get here before noon 🥖 #Cambridge

02

Content calendar & approvals

The same workflow feeds a lightweight calendar — preview every post per platform, approve or tweak it from your phone, and let it schedule around each channel’s best time.

DEMO / PROOF-OF-CONCEPT

Batch composer

One upload, a caption per platform

Per-platform preview

See each post before it publishes

One-tap approvals

Edit or approve from your phone

Smart scheduling

Posts at each channel’s best time

Evergreen recycling

Resurface your best performers

Performance snapshot

Reach and engagement at a glance

/ tech stack /

Built on tools you can keep.

n8n GPT-4o captions Meta Graph API Instagram API X API Buffer Airtable Cloudinary

One photo in. Three on-brand posts out. Five hours of weekly copy-paste — gone.

A demo build — a proof of what the same workflow does for any local shop, café or studio.

/ your turn /

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